Those iconic, crispy, chocolate-covered bars have become a global obsession, and with that obsession comes innovation… and sometimes, utter madness.
Welcome to a world of Kit Kat concoctions that range from tantalizing to totally terrifying.
Prepare your tastebuds (and maybe your stomach) as we explore four crazy Kit Kat creations from around the world, plus two that are just plain weird. Consider yourselves warned: what you’re about to see may change your perspective on the humble Kit Kat forever!
1. Wasabi Shock
Brace your taste buds for a spicy surprise! The wasabi Kit Kat delivers a punch of horseradish heat followed by sweet white chocolate.
Created in 2004, these green bars actually balance the sharp wasabi kick with creamy sweetness. Japanese fans swear it’s oddly addictive.
2. Sake Explosion
Boozy chocolate? Yes, please!
These alcohol-inspired treats capture the essence of Japan’s famous rice wine in a sweet, creamy form. Launched during cherry blossom season, the pale champagne-colored bars contain actual sake powder.
3. Baked Potato Madness
Who thought potato and chocolate would work? Nestlé did!
These bizarre Kit Kats taste like freshly baked potatoes with butter. Released as a regional specialty in Hokkaido, they contain actual potato powder.
4. Soy Sauce Surprise
Forget everything you know about chocolate! Soy sauce Kit Kats blend umami with sweetness in mind-bending ways.
The caramel-colored bars don’t actually taste fishy or overly salty. Instead, they deliver a complex caramel-like flavor with subtle saltiness.
5. Cough Drop Comfort
Feeling sick? Try medicinal candy in chocolate form!
This limited-edition flavor combined throat lozenge coolness with sweet white chocolate. Released during cold and flu season in Japan, these bars contained actual throat lozenge powder.
6. Melon Mischief
Summer in your mouth! These pastel green bars capture the essence of Japanese muskmelon in creamy white chocolate.
Honeydew fans go crazy for the authentic fruity flavor that somehow works perfectly with the crispy wafers. The bars smell exactly like freshly cut melon.
7. Purple Sweet Potato Peculiarity
Violet bars that taste like dessert! These Okinawan-inspired treats showcase the island’s famous purple sweet potatoes.
The naturally purple chocolate contains actual vegetable powder. Sweet potato Kit Kats deliver an earthy sweetness that’s completely different from traditional chocolate.
8. Cheese Catastrophe
Cheese lovers, rejoice! These yellow-hued bars blend cream cheese with white chocolate for a cheesecake-like experience.
The tanginess cuts through the sweetness perfectly. Created for the Hokkaido region (famous for dairy), these bars smell like actual cheese and leave a distinctive savory aftertaste that divides opinions.
9. Matcha Mania
Green tea excellence in chocolate form! These iconic green bars have become so popular they’re now sold internationally.
The bitter, grassy notes of high-quality matcha powder balance perfectly with sweet white chocolate. They were originally created for tourists visiting Japanese tea regions.
10. Red Bean Rebellion
Ancient meets modern! These ruby-tinted bars capture the essence of traditional Japanese sweets using azuki bean paste.
Sweet red beans might sound strange to Western palates, but they’re a dessert staple in Japan. The bars blend bean powder with milk chocolate, creating a nutty, earthy sweetness.
11. Strawberry Cheesecake Sensation
Dessert in a candy bar! These pink-hued treats combine the tartness of berries with creamy cheesecake notes.
Unlike artificial strawberry candy, these actually taste like real fruit and cream cheese. The bars feature strawberry powder and cheese powder blended into white chocolate.
12. Chili Pepper Challenge
Hot chocolate takes on a whole new meaning! These fiery bars combine sweet milk chocolate with genuine chili heat.
The spice builds gradually with each bite. What starts as normal chocolate transforms into a warming sensation that spreads across your tongue.
13. Banana Bonanza
Monkey business in candy form! These yellow bars capture the exact flavor of ripe bananas in white chocolate.
Unlike artificial banana candy, these taste remarkably like the real fruit. The creamy texture of the chocolate complements the natural sweetness of banana powder.
14. Cola Chaos
Fizzy drink meets chocolate bar! These brown Kit Kats somehow capture the effervescent sensation of soda in solid form.
Popping candy creates an actual fizzing sensation on your tongue. The familiar cola flavor blends surprisingly well with milk chocolate, creating a nostalgic soda fountain experience.
15. Roasted Corn Craziness
Carnival treats in chocolate form! These golden bars taste exactly like freshly roasted sweet corn on the cob.
Actual corn powder gives these bars their authentic flavor. The sweet, slightly savory taste is reminiscent of Japanese festival foods.
16. Hojicha Tea Harmony
Roasted richness in every bite! These amber-colored bars showcase the toasted, caramel-like notes of roasted green tea.
Unlike matcha Kit Kats, hojicha versions offer deeper, nuttier flavors without bitterness. The roasting process gives the tea powder notes of coffee, caramel and toasted bread.
17. Yuzu Citrus Explosion
Sunshine in a wrapper! These bright yellow bars capture the unique flavor of Japan’s treasured citrus fruit.
Neither lemon nor lime, yuzu has a distinct aromatic quality. This refreshing experience is especially popular during New Year celebrations in Japan.