The 1970s were a golden era for candy lovers. Back then, the corner store shelves were lined with treats that sparked joy with every bite.
Some of these sweets have faded into history, while others still linger in our memories, evoking the simple pleasures of childhood.
Let’s take a nostalgic journey through some of the most beloved candy bars of that decade.
1. Marathon Bar
Introduced by Mars in 1973, the Marathon Bar was a unique, braided caramel rope covered in milk chocolate, measuring a full eight inches long. Its distinctive shape and chewy texture made it a standout treat.
Although discontinued in 1981, its legacy lives on through the UK’s Curly Wurly bar
2. Reggie! Bar
Named after baseball legend Reggie Jackson, the Reggie! Bar debuted in the late ’70s.
This round treat combined caramel, peanuts, and milk chocolate, capturing the excitement of the sports world. Though it disappeared from shelves, it made a nostalgic comeback in 2024
3. PB Max
Launched by Mars in 1989, PB Max featured a whole grain cookie topped with creamy peanut butter and oats, all enrobed in milk chocolate.
Despite generating over $50 million in sales, it was discontinued in the early ’90s, reportedly due to the Mars family’s dislike of peanut butter
4. BarNone
Introduced in the 1980s, BarNone was a chocolate lover’s dream, boasting layers of chocolate wafers, chocolate cream, and crushed peanuts, all coated in milk chocolate.
Though it vanished from the market, fans can rejoice as it’s been revived and is available in specialty shops.
5. Caravelle Bar
The Caravelle Bar, produced by Peter Paul in the 1970s, combined creamy caramel and crisped rice covered in milk chocolate.
Its light, crunchy texture made it a favorite among candy enthusiasts. Unfortunately, it was discontinued and is now a sweet memory.
6. Milkshake Bar
The Milkshake Bar, dating back to the 1920s, offered a malted nougat center reminiscent of a chocolate milkshake, all wrapped in milk chocolate.
Its rich, creamy flavor made it a timeless treat until it faded away in the 1980s.
7. Rally Bar
Hershey’s Rally Bar featured a nougat center, caramel coating, and a layer of peanuts, all enrobed in chocolate. Introduced in the 1970s, it was inspired by a large trailer rally event in Hershey, Pennsylvania.
Though it has been discontinued and revived multiple times, it remains a nostalgic favorite.
8. Choco-Lite
Nestlé’s Choco-Lite, launched in 1972, was known for its aerated, bubbly milk chocolate filled with crispy chips.
Its light texture and unique mouthfeel set it apart from other chocolate bars of the time. Despite its popularity, it was discontinued around 1982.
9. Sky Bar
Introduced by Necco in 1938, the Sky Bar was revolutionary, featuring four separate sections filled with caramel, vanilla, peanut, and fudge, all encased in milk chocolate.
Its innovative design captivated candy lovers for decades. After a brief discontinuation, it’s been reintroduced and is available once again.
10. Bit-O-Honey
First produced in 1924, Bit-O-Honey combined almond bits with honey-flavored taffy, offering a long-lasting chew and a unique flavor profile.
Its distinctive taste made it a staple in candy aisles throughout the ’70s. Remarkably, it’s still available today, delighting new generations.
11. 7 Up Bar
The 7 Up Bar was a segmented chocolate bar, each section filled with a different flavor: cherry, coconut, caramel, fudge, jelly, maple, and Brazil nut.
This variety made it akin to a box of chocolates in a single bar. Discontinued in 1979, it remains a cherished memory for many.
12. Goo Goo Cluster
Originating in 1912, the Goo Goo Cluster combined marshmallow nougat, caramel, and roasted peanuts, all covered in milk chocolate.
As America’s first combination candy bar, it set the standard for future confections. Still produced today, it continues to be a beloved treat.
13. Big Time Candy Bar
The Big Time Candy Bar, produced by Hollywood Candy Company, featured layers of caramel, nougat, and peanuts, all coated in chocolate.
Its rich, satisfying flavor made it a favorite during the ’70s. Though it’s no longer available, it holds a special place in candy history.
14. Clark Bar
Created in 1917 by David L. Clark in Pittsburgh, the Clark Bar combined a crispy peanut butter core with a chocolate coating.
It was one of the first combination candy bars and gained popularity during World War I. After several ownership changes, it’s been revived and is back on shelves.
15. Munch Bar
Introduced by Mars in 1971, the Munch Bar offered a simple yet satisfying combination of peanuts and caramel, all covered in chocolate.
Its straightforward ingredients appealed to those seeking a less sweet, more nutty snack. While not as prominent today, it remains a nostalgic favorite for many.